BBETTER

Packaging and identity design for health and medical firm BBetter

BBetter’s graphic identity encapsulates the essence of innovation and health, reflecting its capsule technology designed to revolutionise medication consumption. The logo design integrates symbolism and aesthetics, on modern medicine

The two ‘T’s in the logo, has an ink trap within each letterform, reminiscent of the act of swallowing a pill. Reflecting the natural essence of its algae-based pills, the packaging draws inspiration from the green hues of algae and the blues of water. A subtle gradient is employed, evoking a sense of wellness and health, enriching the packaging with a touch of tranquility and sophistication.