KVINFO
The fifth element is a unique addition to the visual identity, drawn directly from the logo itself. By transforming four squares of different sizes into round shapes, i've created a harmonious and continuous visual theme. These rounded shapes symbolize humanity's diversity, reminding us that we are all unique yet fundamentally equal. They reflect our interconnectedness and underscore our shared right to equal opportunities and respect.
This concept not only accentuates our dedication to equality and inclusiveness but also forges a visual connection between form and logotype. It reinforces the core message of our brand identity, a message that can be flexibly adapted to varying needs, just as the shapes can be scaled differently, with the option to use 1, 2, 3, or all four shapes as required.